Geotech has developed a much more robust method for carving up an area into equitable territories, taking into account the industry type and target market specific to your brand. This ensures that resultant territories really do offer equitable sales and profit potential.
Carving up an area using this method ensures that there is no ‘first in best dressed’ rush on territories, and operator performance really can be compared and assessed across the network. Territories can be presented as aggregate Postcodes for ease of administration and marketing, or even telephone exchange areas in the case of 13 call number diversions.
Geotech can provide a range of solutions to answer the following types of questions regarding territory planning:
Territory planning is particularly relevant for service based and franchised networks, and the creation of territories that are fair and equitable is a major consideration. The days of dividing territories based upon population (or even the dreaded black texta on a laminated wall map) are thankfully over.
Geotech can assist in determining the optimum size or number of territories to ensure that new franchise operators do not give away more than is required. For once a territory is sold, it is difficult to divide and re sell!