Our Directors bring over 70 years’ combined experience to Geotech, consulting to businesses and government, both within Australia and Internationally.
Bruce Waddington is a co-founder of Geotech Information Services, and is one of Australia’s most respected geo-spatial analysts, with over 20 years experience consulting to major national and international brands (as well as government) on projects of major significance.
The primary focus of Bruce’s experience is in developing robust network or territory plans within the retail and service sectors. This includes the development of highly evolved predictive tools and models for various retail sectors, as well as the creation of a range of innovative data and mapping solutions.
Mark is one of the founding pioneers of GIS mapping in Australia. Mark established GIS Australia in 1990 as a developer of commercial mapping software, retailer of imported mapping (GIS) software along with providing mapping services to consulting companies and clients.
Mark developed the successful Easy Map and Easy Find software products, as well as developed in-house GIS software systems for some of Australia’s major retail and service industry companies including;
Vanessa Wilmot is a Director at Geotech Information Services, with nearly 20 years experience in research and consulting to major national and international brands.
Vanessa’s expertise is in data and predictive analytics (including sales prediction modelling), and using this with mapping outputs to develop robust network plans for clients to drive more effective, and profitable, strategies. Vanessa also has a passion for ‘Big Data’, using data mining techniques to assist clients understand more about their customers or members, their spending patterns, and who is most likely to respond to various marketing activities.
Vanessa is also a passionate advocate of women in business, and is part of the Women In Franchising Vic-Tas committee, as well as being a member of the Franchise Council of Australia.
Our team of highly qualified Mathematicians, Psychologists, and GIS / Statistical Analysts are considered experts in their field, and are well known and highly respected throughout the industry.