Working with an iconic Australian brand

Working with Iconic Australian brand- The Coffee Club

Founded in 1989 in Brisbane Australia, The Coffee Club is one of the largest cafe networks with over 300 stores in Australia.

Since its inception the business has evolved with the ever-changing café landscape, and new entrants to the market ensures that evolution is necessary to maintain brand relevance and market share.

The Coffee Club is a unique business in that it relies heavily on friendly customer interaction as a point of difference to many of the “hip” start-up coffee & café brands now saturating the market. The Coffee Club model has proven to be an important differentiator in making customers feel welcome in surroundings they enjoy so that they can relax with friends without feeling rushed. It really is a place to linger over a hot drink and wondeful food.

Geotech has been part of the growth of the brand for many years and has a special relationship with the company having seen the network grow substantially during the past 25+ years.

Stephen Hazard the COO of The Coffee Club parent Minor DKL, has worked with Geotech previously and understands how important it is to have cutting edge data & intelligence to underpin network planning decisions. "Geotech is at the forefront of bringing relevance to the data for our business and we value their contribution & expertise".

Working with our partners like The Coffee Club strengthens our business and provides us great insight into how the brand operates and the importance it puts on relevant data and insights to help with site selection. In addition to this, Geotech provides predictive models & impact tools to add another level of confidence to The Coffee Club and its franchisee network.

Geotech enjoys a strong relationship with The Coffee Club and benefits the two companies can offer each other as we look forward to working with The Coffee Club well into the future.

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