Building on unprecedented success & growth in 2019, Oporto is looking for even better things in 2020 as it builds on a strong foundation of Australia’s love of chicken and the rich history of this iconic Portuguese flamed grilled chicken brand. With over 170 restaurants now in the network, the business plans to open a number of new stores in 2020 and introduce a new store design to better cater for the demands of today’s millennial consumers.
Craveable Brands (the parent company of Oporto) engaged Geotech in late 2019 to undertake a comprehensive store network review. Geotech’s history and expertise working with other major QSR brands (McDonald’s Australia, KFC, GYG, Nandos & The Coffee Club) to name just a few, was a key factor in appointing the company. In parallel with a review of the brand strategy, Geotech was tasked with identifying and isolating the key factors driving sales performance across the network, building sales & cannibalisation models, and providing a strategic network plan identifying & prioritising key locations for expansion.
Part of the expansion is to make sure there is clear visibility of the expected sales revenue for any new restaurant (based on science) and limit the impact a new restaurant may have on any existing restaurants in established markets the brand operates within. Impact or Cannibalisation occurs more frequently for more destinational brands, where the consumer makes a clear choice to visit a store before setting out on their journey. Given Craveable Brands also operate Red Rooster and Chicken Treat, it is important that cannibalisation is taken into consideration (and quantified) for all 3 brands prior to opening a new restaurant.
Geotech is pleased to be working closely with all 3 brands as the businesses ramp up growth in 2020.
Oporto also operates 8 restaurants in New Zealand and other international markets Singapore & Sri Lanka.