Homemaker retail precincts typically contain retail associated with leisure and lifestyle, including (but not limited to) furniture, manchester and bedding stores, homeware and electrical stores, pet shops and pet care, automotive, hardware, and sporting goods stores.
Homemaker and bulky goods centres are highly sought after, due to the larger format stores that are required for this type of retail. Larger format stores often require a high level of investment for store setup, therefore it is important for homemaker and “big box” retailers to determine the most optimum homemaker retail precincts to enter into for their particular brand.
In the latest edition of Geotech’s Precinct Prospector Report (based on Precinct Scout Mastercard Merchant data) homemaker retail precincts in Melbourne come out on top, with four out of the top five highest transaction homemaker precincts across Australia being located in Melbourne.
Some of the highest transaction homemaker retail precincts in Melbourne include Springvale Homemaker Centre, Northland Homemaker Centre in Preston, Casey Lifestyle Centre in Narre Warren, and Moorabbin Super Centre. All of these homemaker precincts are ranked in the top 100 retail precincts in transaction activity out of all the 1,209 precincts within Victoria.
Home HQ in Nunawading (Melbourne) also rates strongly on sales activity, ranked 29th out of all 1,209 retail precincts in the state.
However, performance of homemaker retail precincts can also be somewhat volatile, therefore it is important to determine which homemaker retail precincts are experiencing growth (or declines) in transaction and sales activity before investing significant funds into setting up large format stores.
Based on the results of the latest Precinct Prospector report, some of the homemaker retail precincts with the most significant declines in transaction and sales activity are in Brisbane. Homemaker precincts that currently appear to be suffering in Brisbane (despite having a high average ticket size) and are experiencing significant declines in both transaction and sales activity include Homemaker City Aspley and Homemaker City Fortitude Valley.
Geotech is happy to assist and provide further information if homemaker retail precincts, or any other type of retail precinct, are a consideration for your brand. Contact us at firstname.lastname@example.org or by calling (03) 9544 0440.
Precinct Scout visually displays the strength of a precinct on important measures such as transaction and sales activity, which is an invaluable tool for retailers wanting to assess homemaker or any other retail precinct. Click here to find out more https://www.geotechinfo.com.au/precinct-scout