Bringing your brand to Australia
Geotech currently works with a number of International brands and has done so for over 15 years. What can Geotech provide you?
Understanding market potential for your brand is one of the fundamental considerations for any business that is thinking of moving into a new market. Yes on the surface you could quite easily research the competition landscape and see which of your competitors are already operating in this market. You could also access Australian data from the 2016 Census and interpret the findings that you feel align with your target market.
Australia’s labour & lease costs are amongst the highest in the OECD- in addition, many parts of Australia have a significant multi cultural influence which has lead to an increase of different cuisines and a fanactic array of choices for just about any desire. However, some brands do not align well with some ethnicities so understanding where and where not to locate your brand is a critical consideration especially in Australia’s two most ethnically diverse cities Melbourne & Sydney.
Geotech is considered Australia’s leading sales forecast modelling company in teh QSR industry, providing our models both in Australia & Internationally for brands such as McDonald’s, KFC, Hungry Jacks, GYG & Nandos.