The first step in developing an effective micro marketing program is in understanding the unique characteristics of localised markets. Geotech has devised a unique way of profiling local markets, which can be linked to the most appropriate local campaigns for each area.
Workshops can be run so that store managers and / or franchisees are aware of how their areas differ and the best ways of tapping into their unique markets.
In addition, Geotech can generate Local Area Market Profile Reports to provide a micro profile of who lives, works, and what the spend potential is of a geographic area. They can be generated based on the local area surrounding existing or potential stores, territories, or any other geographic area of interest. These reports are extremely useful for helping management or franchisees to understand the characteristics of local areas, and to instigate local marketing and product / merchandising strategies specific to each areas unique marketplace.