Geotech has access to the latest Census of Population and Housing Data available from the ABS (Australian Bureau of Statistics). Most businesses are familiar with the types of information and residential demographics available via the Census, which includes items such as:
Age & Sex
Ethnicity & Language
Mortgage & Rent Payments
Family Types & Household Composition
Individual & Household Incomes
Level of Education
Geotech can supply and map relevant demographic data from the Census right down to a SA1 level (suburban blocks), and map out hot spots of where the highest to lowest concentration of a company’s key demographic target market or segment(s) are located.