There are many companies where the key target market are businesses, rather than consumers. Quite often the potential that businesses or employment within an area offers can be understated, as consumers also make purchasing decisions close to their place of employment.
Geotech has extensive information on the level of businesses and employment within an area, as well as the types of businesses – are there skews towards white-collar, blue-collar or retail employment for example? Geotech can advise on how many businesses there are in an area of interest, how many people they employ, as well as their estimated turnover by business type.
Contact us on (03) 9544 0440 or email us firstname.lastname@example.org to find out how.